Brand extension is a risky business. For all the celebrities and TV personalities who have successfully launched lifestyle and fashion brands– Oprah Winfrey, Martha Stewart, the Kardashians–many more have failed to spin their names into business enterprises. Health and wellness is a particularly rich market for celebrity brands right now, which may explain why Gwyneth...
source https://www.makingthebest.com/tracy-anderson-has-a-fitness-gospel-to-preach-will-she-find-listeners/
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